Search Engine Marketing forVisibilityon Google and LLMs
We make your business visible on search engines and Q&A platforms so you can reach your target audience, win them over, and turn them into customers—with content they actually want to read.
Is SEO dead?Does anyone still click?Am I visible in ChatGPT?
AI is changing the way your target audience searches—we make sure they find you. Together, we develop and implement search strategies so that you’re visible exactly when your target audience is looking for solutions. As an SEM agency, we combine years of experience in search engine marketing and content with deep industry expertise in finance, commerce, and tech.
Be visible when it counts—with the rightSearch Strategy
- With new AI tools, search features, and algorithm updates constantly emerging, the way people search online is changing rapidly. Those who stand still will fall behind. Those who chase every trend will lose focus.
- We analyze how people search, compare, and make decisions on Google and in large language models (LLMs). Based on this, we develop a search strategy that makes you visible throughout the entire customer journey.
- And it doesn’t stop there: Together, we ensure the right technical setup, translate relevant search intent into topics that interest your target audience, and write content that not only gets found but also converts.
One-Dimensional SEO
Continues to focus on organic clicks
Delivers copycat content or repeats what everyone else is already saying
Blindly follows Google’s best practices
Digital Leverage
Aims for visibility in AI responses
Creates expert content to drive more leads and sales
Continuously develops new approaches and processes
Identifies the most effective levers and aligns actions with the strategy
BeTop of Mindwith your target audience
Awareness
Achieve sustainable media reach, mentions, and high-quality backlinks instead of short-lived advertising attention.
Traffic
Become visible in Google and AI-powered answers, and reach potential customers who are genuinely interested in your solutions.
Engagement
Produce content that’s worth reading and that captures and holds your target audience’s attention.
Conversions
Generate qualified leads and concrete inquiries that lead to closed deals.
Benefit from 10+years of experience in search engine marketing and content creation
We start with customer needs, not with traditional keyword research. This allows us to identify the key touchpoints in the customer journey where your expertise offers the greatest value. Complemented by in-depth SEO, GEO, and SEA audits, we uncover not only valuable topic potential but also untapped opportunities in content, tech, digital PR, and paid campaigns.
Whether it’s doubling visibility or tripling revenue: We develop a customized SEM strategy that specifically highlights your value proposition using the right topics and formats across the appropriate channels for your target audience. Precise technical and content roadmaps pave the way to your success.
Through interviews with founders, subject matter experts, and tech specialists, we transform valuable insights into compelling content. Working closely with you, we implement SEM measures directly and proactively support you in building sustainable traffic streams that not only generate clicks but also convert your target audience into customers.
OurSkillsetfor your success
Consulting
Drawing on up-to-date expertise, we provide you with strategic and operational consulting. This helps you make well-informed marketing decisions—so you can capitalize on upcoming opportunities.
Tech SEO
We ensure your website performs flawlessly: from crawlability and indexability to structured data. This allows us to build a strong technical foundation for maximum visibility in traditional search engines as well as in LLMs like ChatGPT.
Copywriting
Generic AI-generated content won’t help you stand out from the crowd. Our copywriters develop unique content that highlights your expertise through storytelling and builds genuine connections with your target audience.
Digital PR
Through strategic content distribution and digital PR, we position you as a trusted voice in your industry. Targeted media outreach, mentions, and high-quality backlinks strengthen your reputation as a thought leader.
Tracking & Reporting
With AI, customer journeys are becoming increasingly complex. At the same time, it’s difficult to reliably measure performance. That’s why we combine traditional analytics with prompt tracking and lead data to provide the most comprehensive
Start your ownSuccess Story
"As COO, I had limited time for marketing. The fact that we were able to achieve such results in such a short time is not a matter of course and is thanks to the uncomplicated cooperation as well as Digital Leverage's expertise and hands-on approach."
Double the traffic for Textshuttle
As a provider of AI-supported translations, Textshuttle (now Supertext) had already achieved success with large companies and now wanted to target SMEs via search engines. However, the Swiss start-up had only limited resources at its disposal.
We therefore opted for programmatic landing pages for different language combinations. This allowed us to increase the visibility of the entire website in a resource-efficient manner and quickly attract more qualified visitors.
In addition, Textshuttle was able to leverage its existing university contacts and strengthen the authority of its website through a local link-building strategy. The result: organic traffic doubled within a short period of time.
"You quickly immersed yourselves in our topics and understood the target group. This was a pleasant surprise for many people internally."
+108% non-brand traffic for BEKB
The Berner Kantonalbank (BEKB) wanted its website not only to generate reach, but also to attract potential new customers in a highly competitive industry.
Our strategy therefore focused on what really matters to BEKB: well-founded content that reflects BEKB's expertise on specific topics in order to build long-term topical authority. Instead of offering more of the same content on familiar topics, we focused on gaps in topics that were not yet being addressed by the competition.
In addition, we optimised the header navigation to strengthen internal linking and improve user guidance at the same time. The result: organic reach has increased fivefold and clicks have more than doubled.
SEO kann trocken und kompliziert sein – nicht bei uns!
Top-Agenturen zeichnen sich dadurch aus, dass sie komplexe Themen einfach erklären.
"That’s the best SEO newsletter I’ve read so far. I really like the format and got smarter within 5 minutes.."
Turn Search Engine Marketing into Your Competitive Advantage
We’re one of the few SEM agencies in Zurich with a strong technical background and our own content team.
Talk to our CEO, Marco, now—with no obligation—and find out how we can get your website ready for the AI era.
- 13 years of experience in search & content
- Keynote speaker at the AI in Marketing Conference
- Author of Switzerland’s first GEO/LLMO course
FAQ
What does an SEM agency do?
An SEM agency makes your business visible in search engines—organically through SEO and through paid advertising via Google Ads (SEA). At Digital Leverage, we also include GEO: optimizing your visibility in AI systems such as ChatGPT, Gemini, and Perplexity.
How long does it take for SEO or GEO to take effect?
You’ll often see initial progress after 2–3 months, with substantial results appearing after 6–12 months. Ultimately, how long it takes for your efforts to actually take effect depends on your starting point and the competition in your industry. Google Ads, on the other hand, deliver traffic from day one. That’s why we combine both channels: quick results with paid advertising, and sustainable growth with SEO and GEO.
SEO or SEA (Google Ads)—which do you need?
The honest answer: It depends on your starting point.
- Do you need leads right now? Start with Google Ads. You’ll be visible from day one and quickly learn which search terms and messages convert.
- Do you want sustainable growth? Invest in SEO and GEO. It takes months to build up, but afterward you’ll generate leads without paying for every click.
- Are you already ranking #1 organically? Then we’ll check whether ads are even worth it for those terms—or whether your budget would be better spent on competitive keywords.
In most projects, we take a two-pronged approach: Ads deliver immediate results and data, while SEO and GEO lay the foundation. Insights from paid advertising feed directly into the organic strategy, and vice versa.
Do you also advise clients from abroad?
Yes. We’re based in Zurich and are happy to meet in person. However, most projects run just as efficiently via video calls, regardless of location, and we have clients in Germany, France, the United Kingdom, and the United States.